The Brief

Sony Music commissioned our director Xoya to create the official music visualiser for Troy Boi featuring Bombay Mami. Not a lyric video. Not a simple motion graphic. A fully realised visual world , built to match the weight of the track.

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The Approach

From the first creative session, our VFX team was in the room. Not brought in at the end to polish,  embedded from the beginning, shaping the visual language alongside the direction. The siren energy of the track demanded something that felt cinematic and otherworldly in equal measure. We built surreal digital environments that didn't illustrate the music so much as inhabit it.

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The Execution

A high-concept piece developed entirely in-house. Direction, co-production, VFX and animation, through to full post production,  every layer considered, every frame intentional. The kind of collaboration between sound and image that doesn't happen by accident.

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The Result

Released on YouTube through Vevo  and streaming platforms, the visualiser exists as its own artistic statement. Proof that world-building has no genre and that the right visual partner can turn a track into a universe.
 

Services:  Direction · Co-Production · VFX & Animation · Music Visualiser · Post Production