prada beauty  — scroll-stopping paradox

The Brief
A speculative visual for Prada exploring the brand’s ideology of paradox through a single, scroll-stopping image.

​

The Approach
We paired a luxury lipstick with an unexpected element, a centipede, to create tension between beauty and discomfort. A contrast designed to feel intentional, not shocking.

​

The Execution
A single hero visual produced in-house, combining beauty photography with VFX. Clean, controlled, and compositionally precise.

​

The Result
A bold, concept-led visual for socials  that captures attention instantly while staying rooted in luxury. A reframe of product imagery through a more editorial lens.

​

Services: Creative Direction ·  VFX · Concept Development. Social Campaign