The Brief

Little Yellow Studios was  asked to  launch their new national MUA campaign, using their latest fragrance collection as the creative promotional vehicle. A house of this scale. One day to get it right.

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The Approach

We took the campaign entirely through the female gaze — a deliberate creative choice that shaped everything from casting to lighting to composition. The fragrance became the world. The MUA, the icon within it. Cinematic, and built to stop a scroll.

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The Execution

Shot in a single day at L'Oréal HQ, our team led full campaign direction and editorial stills headed by our founder Xoya — delivering a cohesive set of images built for in-house  digital and social rollout.

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The Result

A campaign that moved at the speed of culture and looked like it cost ten times the timeline. Valentino Beauty trusted us with their name,  we made sure every frame earned it.

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Services: Campaign Direction · Photography · Editorial Stills